With the rapid evolvement of technology, designers should know and include some of the innovative website features and elements to keep their site at the forefront of design and search engines. It is essential to align your business goals with the latest design trends, techniques, and popular approaches to stay ahead and unique. Let’s explore the seven latest web design trends to look out for in 2021. 

1. Minimalist Web Design 

The ‘less the more’ approach is an elegant and sophisticated way of creating an aesthetically pleasing yet thoroughly captivating website design. One reason for it to be the choice of many designers is that it allows the content to stand out as the center of attraction. Design clutters are efficiently removed to bring the focus back to the original work of visual interest or animations. This trendy look is streamlined and clean which drives the users to explore the rest. 

2. Smart Use of White Space 

The white space around the design elements is effectively used to bring the focus to a certain part of the design with a relaxing effect on the user. It gives the space for the content to breathe and improve the readability elegantly. Elegant use of white space brings a beautiful and classy appearance that is easy to cope up with any projects. 

3. Micro- Animations 

Micro- animations as the name suggests are tiny animations or images popping up on the screen or moving text elements to draw user attention and enhance their experience. They are extremely helpful to guide the users through their interactions and also add friskiness to your website. 

4. Dark-Themed UI   

Already a trend in 2020, the dark mode spreads from mobile applications to websites and is set to become even trendier in 2021. Night or dark themed user interface are safer and strain-free for the eyes and makes it easier for the light content by enhancing the visibility. It not only reduced the battery usage but provides a stylish, modern touch to the website offering the best user experience. 

5. AI–Powered Chatbots 

Artificial intelligence-powered chatbots are getting smarter and their demand will be on the rise in 2021. The main intention is that there is always someone to help users with fast responses avoiding delays and customer drop-offs. Bots are designed to provide better solutions and their natural learning programming helps to create natural human interactions with customers.  

6. Scroll Effects 

As the scrolling patterns become more interesting, users are likely to keep moving through the webpage. This effect can be about using grids and overall design to push users through the website content. Web designers of 2021 are ramping up the visual effects users receive when they scroll which ranges from full-color scheme changes to animated transitions. Parallax scrolling is yet another attention-grabbing and immersive tool transforming the screen from a flat, immobile page to a dynamic and layered landscape. 

7. Smart and Personalized Content 

While advanced website tracks your browsing history and locations, cutting edge web agencies will display dynamic content based on past user behavior or what they know about the user. This customized content for the returning users can be easily turned into conversions. Personalized web content unknowingly has become more expected by users and it will be a more dominant focus of web presence in the future.