If you think that social media presence isn’t that important for you because you have just started your business or have a small business, you need to rethink your stance. When it comes to small businesses or in fact any scale of business, communicating with your customer base takes the lead over all your other business plans. 

While it is perfectly okay to have mailing addresses, phone calls, emails, and contact forms on websites, they are not enough for a digital world that depends so much on networking. If a customer has a quick question to ask or wants to share a product they like with their contacts, they tend to do this through platforms like Facebook, Twitter, and Instagram. 

Social media acts as a powerful tool when it comes to brand awareness. It allows you to engage with your customers, follow their likes and dislikes, and build a relationship. Here’s why social media is important for small businesses. 

Every conversation is an opportunity 

It is easy to start a conversation with your potential customer through social media. If you keep posting regularly on social media, it will lead to effective marketing and generate leads in the process. Social media is also a great way to direct your potential customers to your website. Your social channels are crucial in creating a sales funnel in which every conversation can turn into a sales lead. 

Pay less to advertise 

As a small business, it’s often difficult to allocate funds for advertising. Social platforms like Facebook and Twitter provide targeted advertising in a cost-effective manner. Once you decide on a budget and target audience, these platforms make it possible to advertise to existing customers and potential audiences by increasing your reach. 

New customers are waiting to hear from you 

Social media platforms are an effective way to find new customers. You can also connect with your existing customers and have them recommend your brand to their friends and family. Leaving positive reviews, tagging your business, or sharing your posts on their feeds can help you increase your reach further than you can think. 

Brand loyalty and goodwill go a long way 

Another important reason for small businesses to have social media accounts is the need to build brand loyalty and goodwill. Businesses need to build a strong image online with regular posts and a professional look so your customers can feel welcome to look at your products. 

Need help with your social media presence, contact Profizient for more details.